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15 Techniques Businesses Can Use To Ensure Balanced Employee-Customer Happiness
Create A Smooth Feedback Loop Virtually most tasks or functions of a business can be improved by ensuring a smooth feedback loop from all stakeholders. Customer service is no different. Creating a...
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10 Ways To Find (And Attract) More Diverse Job Applicants
Ask Your Current Employees For Diverse Referrals One of the rather overlooked and underutilized methods to achieve long-term diversity and inclusion is enabling referrals from within the existing...
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15 Ways To Get A-Level Skills And Work Ethic From Your Whole Team
Gently Remind Them Of The Negative Consequences Though considered valuable, motivation is not necessarily a requirement in increasing employee performance. Another equally if not more important...
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14 Clear Signs You’re Ready To Take Your Side Hustle Full Time
You Care More About Your Side Hustle Than Your Day Job Interestingly enough many individuals use financial aspects to determine the viability of switching to full-time entrepreneurship. Though valid,...
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13 Ways Small Businesses Can Compete With Large Corporations And Attract Top...
Give STEM Talent A Seat At The Table One of the chief complaints in many large brands or organizations is the ability of employees to contribute to the direction of the company. This particular...
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Make The Most Of Your Networking Events With These 13 Tips
Follow Up Knowledge acquisition and retention are usually a matter of personalized preferences; however, even those personalizations can generally benefit from follow-up. In this particular instance,...
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Should You Franchise Your Business? 13 Questions To Ask Yourself
Am I OK letting go of ‘individualism’ in my business? Franchises usually leave little room for individualism. Before deciding to go the franchise route, the most important question is, “Do I want to...
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Ready For Your Next Promotion? 14 Tips For Managers Who Want To Move Up
Help Create More Leaders Though singular recommendations such as continuous learning and seeking out mentors and sponsors are all valid, those fail to address a more fundamental strategy: creating...
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Is Your Business Idea Viable? 13 Ways To Find Out
You’ve Run Successful Simulations One of the reasons that some ideas never reach their potential is the fact that the idea was not fully vetted. This is where concepts such as a “decision tree” come...
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Busy Schedule? Try These 14 Tactics To Prioritize Your To-Do List
Servant Leadership It is rather easy to get sucked into feel-good tasks that may or may not have a long-term positive impact on the organization. A leader’s ability to gauge the impact of near or...
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Budget Opportunity: Small Business Advisor Kamyar Shah on How Franchise...
Kamyar Shah is a Tampa, Florida-based business and franchise consultant who offers remote COO and CMO services to young-but-growing businesses across the United States. He currently serves as a member...
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The Case For An In-House Marketing Consultant
Your business is special, and there’s no reason why you should have to settle for anything. If you need an expert to develop prosperous marketing channels and strategies, you should be able to get...
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Why CMOs Should Care About Agile Marketing
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from...
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Busy Schedule? Try These 14 Tactics To Prioritize Your To-Do List
Servant Leadership It is rather easy to get sucked into feel-good tasks that may or may not have a long-term positive impact on the organization. A leader’s ability to gauge the impact of near or...
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14 Coaches Share The Client Advice They Follow Themselves
Lead By Example Never give any advice that you wouldn’t implement for your own business. As with any form of advice, the advisor should illustrate the sincerity of the advice by example. For instance,...
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15 Ways To Help Your Team Be More Innovative At Work
Learn From Mistakes Most of the time, before innovation can occur, mistakes have to be made. That, however, is not unique to top companies. Small business can take an active role in using those...
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Want To Build Better Business Relationships? Focus On These 12 Actions
Genuinely Care About Others Most of us have heard many different versions of what needs to precede a profitable business relationship. Some are valid, and others are not. From personal experiences, I...
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Know Your Worth: 15 Tips For Setting Your Rates As A New Freelancer
Start With A Base Retainer And Scale Up One of the methods I have seen work is having “skin in the game.” Such an approach would include a base retainer and a progressive scale of profit-sharing based...
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Know Your Audience: 15 Strategies For Creating Your Ideal Client Profile
Interact With Clients Face-To-Face When considering all the available tools and methods, it is easy to forget that end users are human beings that can’t be reduced to ones and zeros. Though it may be...
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