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Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible marketing…. Read the full article at: marketingland.com Remote Chief Marketing Officer
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How to Translate Your Brand’s Visual Identity From Digital to Real Life
Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention. Read the full article at:...
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The Future Of Retail: From Store To Stage
Did you know that 90 former Toys R Us big-box stores are now Urban Air Adventure Parks? Here at Forrester, we’ve been anticipating that retail, entertainment, and hospitality would ultimately merge....
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Tamara Kitic Yarovoy Explains Advanced Account-Based Marketing for B2B
Meltwater’s Senior Digital Marketing Manager Tamara Kitic Yaravoy discusses how account-based marketing works. Read the full article at: ignitevisibility.com Chief Marketing Officer
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Human x corporate performance management: relations and differences
How human performance management significantly impacts the management of corporate performance in organizations. Read the full article at: www.softexpert.com Part time CMO
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56 Incredible Women in Tech Influencers You Need To Know
We wanted to recognise the incredible work women in tech do day-in-day-out. We’ve put together this list of 56 women you need to know about if you’re looking to work with female tech influencers. Read...
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Instagram confirms it is testing increased ad loads in Stories
The company reports it is experimenting with running back-to-back Story ads from different advertisers…. Read the full article at: marketingland.com Remote Chief Marketing Officer
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With rise of Amazon, shopper marketing is booming
The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail.In turn, agencies are...
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Council Post: Is Your Business Confusing Product Marketing And Content...
Effective B2B marketers understand the difference between these two fundamentally different types of marketing, what their purposes are and how to use them correctly. Read the full article at:...
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13 Tips For Overcoming Your Entrepreneurial Anxiety
Keep Coming Back To Your ‘Why’ Being an entrepreneur is not easy and can be very stressful. To keep those burdensome factors from influencing progress, one has to remember the “why.” Why did I start...
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15 Ways To Stay Relevant And Find Success As A Salesperson
Be A Trusted Partner In spite of the many changes in technology and business culture, the main ingredient for a successful salesperson hasn’t changed; only the tools have changed. Sales have always...
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How to Manage with Servant Leadership
Servant Leaders Develop New Leaders, Not Followers Kamyar Shah, Remote COO, thinks that the primary benefit derived from servant leadership is its ability to nurture fledgling leaders on the team....
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12 Mistakes That Can Destroy Your Personal Brand
Lack Of Consistency In Your Brand Voice One of the main pillars of branding is consistency, both in tone and subject matter. It is also one of the rather common issues that hinder or damage a brand....
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How To Decide If An Open Floor Plan Is Right For Your Business
Study The Data And Experiment Much like most decisions in business, the physical layout of an office should not be subjective. It should be based on historical industry data and available case studies...
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12 Tips For Managing Coworker Relationships After You’ve Been Promoted
Be A Servant Leader The assumption that the nature of the relationships among coworkers inherently changes after a promotion is an outdated notion. The personal and professional relationships both...
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Are Incentives A Good Employee Motivator? 15 Coaching Experts Weigh In
Rewarding Human Nature Is Essential Most rational actors have a positive reaction to incentives. Choosing to address a natural need for recognition via any method of reward or incentive is inherently...
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Pop Quiz, Monday with Kamyar Shah
Can you please tell everyone your name? Kamyar Shah What is your job role? Remote COO & Remote CMO Tell us about your company? World Consulting Group is a premier management consulting firm. What...
View Article5 Key Concepts For Every Chief Operating Officer
There were lots of articles about how to succeed as a CEO or a CFO, but there was almost nothing about being a good COO. The responsibilities of th Read the full article at: www8.gsb.columbia.edu...
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10 Ways Modern Companies Are Tracking Down Sales Leads
Ask For Customer Referrals In my experience, the most successful methodology in high-ticket management consulting is a combination of word-of-mouth and LinkedIn. I have experimented with many...
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11 Tips For Welcoming Generation-Z To The Workforce
Don’t Fall Victim To The ‘Complexity’ Mindset The notion that each generation requires its own “model” in order to be effective, efficient and productive is simply a myth. It is a sign of “unnecessary...
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