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Research: In-house marketers typically still rely on agencies
Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey. Read the full article at: digiday.com Remote CMO
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4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience. Read the full article at: www.chiefmarketer.com Remote Chief Marketing Officer
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Top Ways to Kick-start Your Content Marketing Strategy
There was once a time when content was considered as just plain old blog articles. Mate, those days are long gone!In today’s rich and dynamic technological era, businesses have to bring their A-game...
View ArticleThe do’s and don’ts of a franchise store remodel | Restaurant Franchising &...
When introducing a remodel, franchise organizations need to have a plan that includes soliciting input from franchisees as well as keeping employees informed about the goal of the associated store...
View ArticleWelltok Report: Why It Is Time to Rethink The Patient Journey – Health IT
It is time to rethink the patient journey.It’s no longer just about how you interact with patients from their first appointment to discharge, but rather the broader ongoing journey to optimal health...
View ArticleSnap Makes Ruthless Changes At The Top
Snap Inc. on Monday announced the promotion of two executives as the company restructures its management team. The parent company of messaging app Snapchat said it has appointed Derek Andersen,...
View ArticleTop community bank executive defects to credit union group
Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups...
View ArticleJoann deploys one-stop-shop solution for promotion management
Joann is looking to drive real incremental value through promo optimization. Read the full article at: www.chainstoreage.com Part-time Marketing Consultant
View ArticleHow To Boost Your Small Business Marketing Right Now
Small business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now. Read the full article at: www.forbes.com Chief Marketing...
View ArticleHere’s Why You Need a Small Business Coach
Most small business owners desperately need the help of business coaches, whether it’s to help them survive downturns, or to enable them maximize their productivity and profitability… Read the full...
View ArticleDo You Need a Home Office or Separate Office for your Small Business?
Will you work better in a home office? Read the full article at: smallbiztrends.com Fractional CMO
View ArticleA 7 Step Marketing Process All Startups & Beginners Should Follow – Infographic
Are you in the process of starting a new business? Looking to implement a marketing strategy for the first time? Read the full article at: blog.red-website-design.co.uk Remote CMO
View ArticleThe Future of Marketing: 40+ Stats to Underline the Importance of Video...
Are you considering your marketing plan of attack for the next 12 months? Want to know why video should play a big part of your content marketing strategy? Read the full article at:...
View ArticleHow to Give Your Content CPR
My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Belgray. We discuss all things content and what it takes to drives sales. Read the full article at: ducttapemarketing.com...
View ArticleA Small Business Guide to Google My Business
Your business should be on Google My Business: a very useful free digital marketing tool that the data-chomping corporation has provided, for free, for five years.However, Google My Business has...
View Article10 Social Media Influencers to Get Inspired by in 2019 | MarTech Advisor
Influencer marketing is here to stay. But, which influencers inspire the marketers? Let’s find out with our favorite list of social media influencers. Read the full article at: www.martechadvisor.com...
View ArticleCMOs Spend More on Technology Than Talent
Martech spend rises to nearly one-third of budgets as marketers look to test, embed and scale technology across the enterprise. Read the full article at: www.gartner.com Remote CMO
View ArticleRevenue Operations and the CMO: Game Changer or Game Over?
Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing...
View ArticleA Framework for Change | Oracle Marketing Cloud
Makers of Modern Marketing: Kelvin GeeThis installment of the Makers of Modern Marketing series findsus across from Senior Director of Modern Marketing… Read the full article at: blogs.oracle.com...
View ArticleHow Can Retailers Make The Most Of The Tough Trading Environment? – IMRG
Are there any tactics which can be implemented to encourage shopper traffic at a time where shoppers are being a little more frugal? Read the full article at: www.imrg.org Chief Marketing Officer
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