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The Case For An In-House Marketing Consultant
Your business is special, and there’s no reason why you should have to settle for anything. If you need an expert to develop prosperous marketing channels and strategies, you should be able to get...
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Why CMOs Should Care About Agile Marketing
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from...
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Passion Is Good, But Don’t Neglect Practical Business Decisions
Prioritize Planning It’s a rather simple process to align the passion of the entrepreneur with the best interest of business: It’s all in the planning. Most of the time, if the planning and operations...
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https://business.google.com/website/business-consultant-business-management-consultant/
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13 Ways To Be More Inclusive Of Talent With Learning Disabilities
Publicize Mentorship This is more about publicizing your organizational interests and the steps that are being taken. Once you publicize your internal programs such as mentorships for employees with...
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13 Types Of People You Want On Your Team
The Doer Ideas are a dime a dozen, and most ideas never even get off the ground for two reasons: follow up and execution. That is when the “the doer” type proves his/her value. “The doer” with his/her...
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Passion Is Good, But Don’t Neglect Practical Business Decisions
Prioritize Planning It’s a rather simple process to align the passion of the entrepreneur with the best interest of business: It’s all in the planning. Most of the time, if the planning and operations...
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Aiming For The C-Suite? Follow These Leadership Tips To Move Up The Ladder
Continually Educate Yourself There are certainly many different ways to become an executive, however, the one approach I have seen work most often is education. The simplest strategy is to enhance...
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22 Entrepreneurs Explain What Success Means in Entrepreneurship
It is all relative Once you look past the societal definitions and standards such as wealth and fame, it becomes obvious that success is relative. One man’s growth from a side gig to full time...
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Real-time case studies
Real-time case studies One of the most effective ways that I have tested over the years is real-time case studies. In its most basic version, you have the employee do 2 similar tasks: one the way they...
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Is Franchising Right For You? Eight Questions To Ask Yourself
Do The Franchise’s Guidelines Fit With My Vision For How To Run A Business? Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you’re...
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Employer Branding from a Marketing Perspective: CMOs & Marketing Experts...
Kamyar Shah, Fractional CMO 1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is...
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13 Ways To Prevent Burnout Before It Happens
Prioritize Your Time There is really no secret to preventing burnout. Much like any other project, it’s all about prioritization and time management. If tasks are properly planned, delegated and...
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Ten Powerful Ways To Position Your Startup Against The Tech Giants
Gather And Publicize Positive End-User Feedback Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer....
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Kamyar Shah: Ten Powerful Ways To Position Your Startup Against The Tech Giants
Gather And Publicize Positive End-User Feedback Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer....
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Kamyar Shah: 13 Ways To Prevent Burnout Before It Happens
Prioritize Your Time There is really no secret to preventing burnout. Much like any other project, it’s all about prioritization and time management. If tasks are properly planned, delegated and...
View ArticleClik here to view.
Kamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing...
Kamyar Shah, Fractional CMO 1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is...
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Kamyar Shah: Is Franchising Right For You? Eight Questions To Ask Yourself
Do The Franchise’s Guidelines Fit With My Vision For How To Run A Business? Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you’re...
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Small Company, Big Success: 10 Ways To Prove Credibility To Your Customers
Show, Don’t Tell The mantra of “show, don’t tell” holds true here. In the technology sector, the best bet to illustrate your credibility is by providing case studies of current or former clients. If...
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