In cybersecurity, it’s AI vs. AI: Will the good guys or the bad guys win?- SiliconANGLE…
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Chief Marketing Officer
In cybersecurity, it’s AI vs. AI: Will the good guys or the bad guys win?
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5 Reasons Hiring an Agency Should be Your Marketing Strategy
Outsourcing functions that aren’t core is a key to growth. Here are 5 reasons more business owners are making outsourcing their marketing strategy.
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Firms are taking more marketing functions in-house. Here’s why
The Association of National Advertisers in the U.S. found that 78 percent of its members had some kind of in-house agency in 2018, versus 58 percent in 2013.
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MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve
The MarTech Interview Series with Swrve, Chief Marketing Officer, Tara Ryan is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
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See the 2019 Ad Age Honorees and Creativity Awards Finalists | Agency News – Ad Age
See the 2019 Ad Age Honorees and Creativity Awards Finalists | Agency News – Ad Age…
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Kelly Nelson
Kelly is the strategic marketing and communications professional, with a flair for creative solutions, developing strong brands, “wild ideas” and tackling tough situations.As the Chief Marketing Officer of Deloitte Tax, she is responsible for identifying and leading the strategic marketing and communications…
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ABM Innovation Summit Preview: How AI Can Unleash ABM
Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your account-based…
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Top Digital Marketing Areas of Focus That Will Improve Your Online Business
What digital marketing areas of focus are your top priority? Are you following top marketing trends to discover the best marketing assets for concentration?Many digital marketing properties deserve your attention, and smart marketers are……
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4 Trends Changing the Marketing Landscape in 2019 & Beyond – Infographic
Are you looking for ways to reach more potential customers? Want to know the trends that provide opportunities your competitors aren’t taking advantage of?
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Why an embarrassing mistake taught us that buying marketing formulas doesn’t work
Tempted to invest in a ready-made marketing formula, funnel or template that is guaranteed to bring in sales? Find out why they might not live up to the hype.
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Improve Your Salesmanship and Grow Your Business
The ‘Business Development & Sales Bundle’ covers the building blocks you’ll need to build a sustainable, profitable company.
Read the full article at: www.entrepreneur.com
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Content alone is not going to win the streaming war. Here’s why
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree.
Read the full article at: marketingland.com
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Who Runs Influencer Marketing? Women. / Digital Information World
This year, reports surfaced that influencer marketing is projected to be a $10 billion dollar industry by 2022.
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Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities.
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Marketing to Vendors Pays Dividends –
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How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized.
Read the full article at: martechtoday.com
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How We Analyzed the Nuts and Bolts of ‘Good Sales Methodology’ and Merged 15 CRMs Into One Effective Solution
In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions.
Read the full article at: www.entrepreneur.com
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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service
First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from.
Read the full article at: www.entrepreneur.com
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5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance
Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share…
Read the full article at: chiefmartec.com
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What Is the Difference Between SEO and Content Marketing?
If you have been an active user in the spectrum of online marketing for quite some time then you would have noticed the terms “Search Engine Optimisation” (SEO)…
Read the full article at: designbeep.com
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