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Content alone is not going to win the streaming war. Here’s why
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Read the full article at: marketingland.com Remote CMO
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Who Runs Influencer Marketing? Women. / Digital Information World
This year, reports surfaced that influencer marketing is projected to be a $10 billion dollar industry by 2022. Read the full article at: www.digitalinformationworld.com Remote Chief Marketing Officer
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Alexa’s new HIPAA-compliant skills mean the healthcare industry must...
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities. Read the full article at: marketingland.com Remote Chief...
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Marketing to Vendors Pays Dividends –
Visit the post for more. Read the full article at: channelnomics.com Remote Chief Marketing Officer
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How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. Read the full article at: martechtoday.com CMO
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How We Analyzed the Nuts and Bolts of ‘Good Sales Methodology’ and Merged 15...
In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions. Read the full article at: www.entrepreneur.com CMO
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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’...
First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. Read the full article at: www.entrepreneur.com CMO
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5 MarTech takeaways: teams, product management, decentralization, marketing...
Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that...
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What Is the Difference Between SEO and Content Marketing?
If you have been an active user in the spectrum of online marketing for quite some time then you would have noticed the terms “Search Engine Optimisation” (SEO)… Read the full article at:...
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Research: In-house marketers typically still rely on agencies
Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey. Read the full article at: digiday.com Remote CMO
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4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience. Read the full article at: www.chiefmarketer.com Remote Chief Marketing Officer
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Top Ways to Kick-start Your Content Marketing Strategy
There was once a time when content was considered as just plain old blog articles. Mate, those days are long gone!In today’s rich and dynamic technological era, businesses have to bring their A-game...
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14 Steps Entrepreneurs Can Take To Become Thought Leaders In Their Industry
Practice Servant Leadership One of the time-tested methods in gaining traction as a thought leader and or influencer is by using the basic tenets of servant leadership, in particular “selfless help.”...
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15 Leadership Skills for Career Success (As Told by Managers)
Good leaders work to serve their employees “I believe that the single most important leadership trait when it comes to promoting someone is their ability to serve others. The importance of such a...
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11 Ways To Transform Your Customer Service Into A Five-Star Experience
Take Real Action Customer feedback and its impact can only truly be measured by change. Without collection, examination and implementation, customer feedback is simply pointless. Barring any...
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The do’s and don’ts of a franchise store remodel | Restaurant Franchising &...
When introducing a remodel, franchise organizations need to have a plan that includes soliciting input from franchisees as well as keeping employees informed about the goal of the associated store...
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Welltok Report: Why It Is Time to Rethink The Patient Journey – Health IT
It is time to rethink the patient journey.It’s no longer just about how you interact with patients from their first appointment to discharge, but rather the broader ongoing journey to optimal health...
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Snap Makes Ruthless Changes At The Top
Snap Inc. on Monday announced the promotion of two executives as the company restructures its management team. The parent company of messaging app Snapchat said it has appointed Derek Andersen,...
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Top community bank executive defects to credit union group
Chris Lorence, a former marketing official at the Independent Community Bankers of America, is the Credit Union National Association's latest recruit from other financial services trade groups in...
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Joann deploys one-stop-shop solution for promotion management
Joann is looking to drive real incremental value through promo optimization. Read the full article at: www.chainstoreage.com Part-time Marketing Consultant
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